Type
Cruelty-free Serum, from brands that actually pass.
Serums from brands that meet all three rules \u2014 not an actives ranking.
What it is
This page is the catalog’s Serum type, with the standard already applied. It is not a ranking of percentages, and it is not a routine.
If you want a single ingredient, use those ingredient pages. This page is the type.
Who appears here
Every product on this page is from a brand that passes the Bunny Index Standard: no animal testing at any stage, not sold where testing is required, not owned by a parent that tests.
If a brand fails that bar, it does not make this page — even if the product is famous, even if the INCI list matches, even if the box has a bunny on it.
The three rules: The Standard.
Serum is the filter. The standard is the company. We list both, or we list nothing.