The directory

Which skincare brands are actually cruelty-free?

Brands that pass all three rules. If one is missing, contact us.

100% Pure uses food-grade colorants in its skincare.

Acure sells affordable plant-based skincare without parabens, sulfates, or mineral oil.

Alpyn Beauty blends wild-harvested botanicals with clinically active ingredients.

Biossance is a biotech skincare brand known for sugarcane-derived squalane.

Bubble makes everyday skincare at accessible prices.

Byoma makes fragrance-free barrier-repair formulas without a prestige markup.

Cocokind makes barrier-support formulas with a low-waste approach.

Dieux Skin makes barrier-repair formulas, including Instant Angel.

Dr. Idriss makes dermatologist-built skincare for texture and tone.

e.l.f. Cosmetics is a low-price line, vegan, publicly traded. It passes all three rules.

Geek & Gorgeous makes straightforward actives at accessible prices.

Glossier keeps a small lineup on purpose.

Glow Recipe makes skincare around fruit-derived actives.

Good Molecules puts named actives into serums and treatments at accessible prices.

Haruharu Wonder makes Korean skincare with black rice and gentle actives.

Herbivore Botanicals makes botanical formulas without synthetic fragrance, in glass bottles.

Indie Lee makes botanical skincare with a closed cruelty-free bar.

iNNBEAUTY PROJECT makes clinical actives for everyday skin.

Kinship makes actives and barrier-support formulas without a prestige markup. Owned by Kindred Brands.

Kopari makes coconut-forward face care.

Krave Beauty makes simple formulas for irritated, over-cleansed skin.

Mad Hippie makes antioxidant formulas around vitamin C and peptides.

Maelove makes clinical actives without a prestige markup.

Merit sells a short list of essentials, formulated without common irritants.

Milk Makeup makes multi-use products without parabens or fragrance.

Naturium sells actives without a prestige markup. Owned by e.l.f. Beauty, which does not test.

OSEA makes formulas built around seaweed.

Pacifica is vegan skincare, makeup, and fragrance, formulated without common irritants.

Peach & Lily pairs clinical actives with K-beauty methods.

Prequel makes barrier and hydration formulas for everyday skin.

Rhode makes a short list of face formulas. Owned by e.l.f. Beauty, which does not test.

Saie makes lightweight makeup and skin formulas.

Skinfix makes lipid-rich barrier formulas for dry and reactive skin.

Starface makes hydrocolloid patches and simple acne care.

Summer Fridays is a skincare line that started as a beauty blog.

Sunday Riley makes high-concentration formulas, including Good Genes and Luna oil.

The Inkey List puts named actives into no-frills formulas at accessible prices.

The Outset makes formulas for sensitive and reactive skin.

Thrive Causemetics donates one product for every product sold. Vegan, formulated without parabens, sulfates, or synthetic fragrance.

Topicals is a Black-owned, dermatologist-developed brand focused on chronic skin conditions and hyperpigmentation.

Tower 28 makes products for sensitive and reactive skin.

True Botanicals makes prestige skincare.

Versed makes dermatologist-developed formulas; packaging is at least 50% recycled material.