Our Brands
This is just the beginning.
Below is a curated sample of brands that meet the Bunny Index Standard. There are many more out there — and I'm continually researching and expanding the list.
If you know of a brand that belongs here, please contact me.
Founded on the belief that personal care shouldn't come at the planet's expense, Acure is a B-Corp certified brand delivering affordable, plant-powered skincare. They're fully vegan, PETA-certified, and formulate without parabens, sulfates, or mineral oil.
Born in Jackson Hole, Wyoming, Alpyn Beauty harvests wild-harvested botanicals from the Rocky Mountains and blends them with clinically active ingredients. The brand is independently owned, PETA-certified cruelty-free, and built around the idea that the most powerful skincare ingredients are the ones that survive harsh environments.
Biossance is a clean biotech brand best known for bringing sugarcane-derived squalane to the mainstream. Every formula is EWG-verified, PETA-certified, and made with sustainability baked into the science.
Byoma launched with a singular focus: barrier repair. They're cruelty-free, fragrance-free across the line, and deliberately affordable — making barrier-first skincare accessible without the prestige markup.
Cocokind is a certified B-Corp that publishes its supply chain and carbon footprint data on product pages. Their approach is low-waste, high-transparency, and driven by skin-barrier philosophy.
e.l.f. started in 2004 with a mission to prove that quality didn't have to be expensive. They're now one of the few publicly traded brands that has remained 100% vegan and cruelty-free at scale, holding both PETA and Leaping Bunny certifications.
Glossier grew out of a beauty blog and became a brand that insists skin is something to work with, not cover up. Their lineup is deliberately minimal and they've remained independently cruelty-free throughout their growth.
Glow Recipe is a Korean beauty-inspired brand that leads with fruit-powered actives and joyful packaging. They're PETA-certified cruelty-free and vegan, and consistently deliver effective formulas.
Good Molecules was built to close the gap between clinical-grade ingredients and accessible pricing. Their serums, toners, and treatments pack actives like niacinamide, glycolic acid, and tranexamic acid into no-frills packaging at prices that make it easy to use them consistently.
Herbivore was one of the early brands to prove that natural skincare could look like luxury. Their minimalist glass bottles became a category aesthetic, with clean actives, no synthetic fragrance, and a commitment to botanical ingredients.
ILIA sits at the intersection of skincare and makeup, building tinted serums and SPF-forward formulas designed to improve skin over time. The brand is PETA-certified cruelty-free and independently operated.
Founded by esthetician Liah Yoo, Krave Beauty is built on one principle: most people are over-cleansing their way to irritated skin. The brand is Korean-owned, cruelty-free, and refreshingly honest about what skincare can and cannot do.
Merit was built around the idea that a great routine should take five minutes, not fifty. Their edit of essentials is deliberately minimal and formulated without common irritants. Independently owned, PETA-certified, and cruelty-free throughout.
Milk Makeup launched out of New York's creative world. Their products are built for quick, expressive routines — multi-use formats designed for people who don't want a 12-step process. Vegan, cruelty-free, and free of parabens and fragrances.
Pacifica has been 100% vegan and cruelty-free since 1996 — long before either of those things were a marketing strategy. The brand covers skincare, makeup, and fragrance, all formulated without common irritants.
Saie was built around the idea that makeup should do less to the skin while making it look more like itself. Their clean, lightweight formulas carry EWG VERIFIED status. Independently operated and fully cruelty-free.
Summer Fridays launched from a beauty blog and grew into one of the most-followed skincare brands among Millennials and Gen Z. PETA-certified, independently owned, and built around effortless, skin-first routines.
Thrive Causemetics donates one product to a woman in need for every product sold. Beyond the giving model, they're fully vegan, ophthalmologist-tested, and formulate without parabens, sulfates, or synthetic fragrance.
Topicals is a Black-owned, dermatologist-developed brand built around chronic skin conditions and hyperpigmentation. Their formulas are clinical-grade, their community is one of the most engaged in skincare, and they donate to mental health organizations.
Tower 28 was built specifically for sensitive and reactive skin — every product meets the National Eczema Association's standards, and they formulate without the 1,400-plus ingredients banned by the European Union.
Versed is a climate-conscious skincare brand that publishes its environmental impact data and offsets its carbon footprint. Their formulas are dermatologist-developed, EWG-verified, and housed in packaging that's at least 50% recycled material.