Not carried
Is Paula’s Choice cruelty-free?
No — not by this standard.
Paula’s Choice is not in the directory.
Paula’s Choice is owned by Unilever. A testing parent is a fail under rule 3. We are not grading the formula.
1
No testing at any stage
Not the finished product. Not the ingredients. Not a supplier.
2
Not sold where testing is required
If a market requires animal tests to sell there, the brand is out.
3
Not owned by a company that tests
The label on a subsidiary is not the parent’s policy.
Paula’s Choice fails rule 3. The full bar: The Standard. The list: Who isn’t here.
What to use instead
The job is acne / leave-on exfoliant — not a 2% essay.
- Browse the directory — live catalog.
- e.l.f. Cosmetics in the directory — Brand Standard PASS.
- Niacinamide, from brands that actually pass — if the job was a leave-on active, not a BHA.
No buy buttons on this page. The directory is where listed products live.
FAQ
- They built the BHA category.
The category is not the parent. Rule 3 is who can set policy. The label.
- Is this about quality?
No. Who isn’t here is a line we draw, not a review.
- Where do I go?
The directory. The rules: The Standard.