The Bunny Index Standard
Is Pacifica cruelty-free?
Yes.
Pacifica meets the Bunny Index Standard. It is in the directory.
Pacifica is founder-majority owned. Brand Standard’s call is a pass on all three rules. A mark on the box is not a listing.
1
No testing at any stage
Not the finished product. Not the ingredients. Not a supplier.
2
Not sold where testing is required
If a market requires animal tests to sell there, the brand is out.
3
Not owned by a company that tests
The label on a subsidiary is not the parent’s policy.
The full bar is on The Standard. Where most claims stop: The label.
In the directory
Products in the catalog, filtered to this brand.
FAQ
- Does “100% vegan” settle this?
No. Vegan is a formula claim. BunnyIndex is a testing, ownership, and markets standard. Pacifica is here because it passes all three. The Standard.
- Is this a certification?
No. BunnyIndex is a directory. We do not sell a mark.
- Where do I go next?
Pacifica in the directory. Listed brands: Our Brands. The rules: The Standard.