The Bunny Index Standard
Is e.l.f. cruelty-free?
Yes.
e.l.f. Cosmetics meets the Bunny Index Standard. It is in the directory.
e.l.f. Cosmetics is independently owned. Brand Standard’s call is a pass on all three rules. A mark on the box is not a listing.
1
No testing at any stage
Not the finished product. Not the ingredients. Not a supplier.
2
Not sold where testing is required
If a market requires animal tests to sell there, the brand is out.
3
Not owned by a company that tests
The label on a subsidiary is not the parent’s policy.
The full bar is on The Standard. Where most claims stop: The label.
In the directory
Products in the catalog, filtered to this brand.
FAQ
- Does a mark or e.l.f. saying cruelty-free count?
Only if the brand passes all three rules. A sticker is not a listing. The label.
- Is this a certification?
No. BunnyIndex is a directory. We do not sell a mark.
- Where do I go next?
e.l.f. Cosmetics in the directory. Listed brands: Our Brands. The rules: The Standard.